Houston, TX - The initiative, entitled “American Hometown Heroes,” will provide
professional marketing advice and consultation to any returning veteran
that would like to start a new business — all at no charge to them!
This program includes a comprehensive no-cost advertising program in
both print and online Yellow Pages for an entire year. The BEST Publications "Red Book" Community Directory and ExploreHouston.com Houston online yellow page directory and community website will provide the complimentary service in the Houston, Clear lake, League City, Friendswood, Pearland, Alvin, Manvel, Pasadena, Deer Park, La Porte, Baytown, Humble, Kingwood, Atascocita, Cypress, Tomball, Spring, The Woodlands, Conroe, Katy, Sugar Land, and Downtown Houston markets.
According to the Bureau of Labor Statistics, the unemployment rate
among military veterans is nearly double the national average as many
return home to find the current state of the economy offering limited
job support and business opportunities. These statistics are expected
to get worse as many of the troops are expected to return home over the
next few months and years.
“Every year, thousands of American men and women put their lives on
the line so we may enjoy the freedoms and democracy that make our
country so great,” said Dan O'Neal of BEST Publications. “This program is one way we can give back – by helping them
start a small business in their own hometowns. Small businesses are the
largest job creators in America, and the Yellow Pages are the best way
for a small business to get started.”
According to a survey conducted by Burke, a leading independent
marketing research firm, in the last year alone 84% of people across the
U.S. used either print or online Yellow
Pages, rating it as the most trusted and accurate source they choose.
Added O'Neal, “It is important to note that no trees are cut down to
make paper for today’s yellow or white page directories. 100% of the
paper is derived from a combination of recycled post-consumer waste and
fiber derived from sawmill waste.”
“Celebrities mobilized to spread the word
of “American Hometown Heroes” include Bo Derek, John Corbett,
Ann-Margret and Dyan Cannon.
To date, independent Yellow Pages publishers in 50 states and over
40,000 communities have joined this effort to help our military. Anyone
wishing to obtain further information and a list of participating
publishers across the U.S., should log on to: www.AmericanHometownHeroes.com